- Identify the user by the unique identifier normally stored in the REES46 ad-serving cookie. Users therefore in many cases receive the same ad repeatedly because rotations of ads are based on the unique user identifier.
- Display personalized ads based on user interests.
- Collect any data about the user’s interactions with online advertisement and online experience on the web sites.
- Facilitate similar actions or collection of information for such purposes by other targeting systems used together with REES46.
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V. Final provisions