Fast-Moving Consumer Goods (FMCG) - EN documentation - REES46 Manual
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FMCG algorithm is developed  to automatically detect frequently purchased products and recommends typical shopping cart sets relevant to the specific customer during this customer's next visit, therefore increasing ARPU.

Following steps are covered

 

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

  • frequently purchased products;
  • product type.

This data should be included into the XML-file in the form of specific product parameters and send to REES46.

 

Section <fmcg>

A distinctive FMCG product feature is presence of the <child> subsection inside the <offer>  section.

Add the following parameters to each FMCG product in your XML-File

Purchase Frequency

Optional parameter <periodic>. Placed inside the <offer> section, within the <fmcg> subsection.

Consider the following table of possible values:

ValueDescription
1Product is purchased frequently
0Product is purchased occasionally

 

Consider the following example of use:

XML examplle
 ...
<offer ...>
    ...
	<fmcg>
	    <periodic>1</periodic>
	</fmcg>
</offer>
...

Product Type

Optional parameter <type>. Placed inside the <offer> section, within the <fmcg> subsection.

Consider the following table of possible values:

ValueDescription
foodFoods
chemicalsHousehold chemicals
hygienePersonal hygiene products
suppliesOffice supplies
childBaby and children products

 

Consider the following example of use:

XML example
 ...
<offer ...>
    ...
	<fmcg>
	    <type>food</type>
	</fmcg>
</offer>
...

Hypoallergenic Properties

Optional parameter <hypoallergenic>. Placed inside the <offer> section, within the <fmcg> subsection.

Consider the following table of possible values:

ValueDescription
1Hypoallergenic product
0Non-hypoallergenic product

 

Consider the following example of use:

XML example
 ...
<offer ...>
    ...
	<fmcg>
	    <hypoallergenic>1</hypoallergenic>
	</fmcg>
</offer>
...

No need to specify the gender this particular product is targeted at, if you do not have correct data (hypoallergenic properties). By default, every cosmetic product is set to non-hypoallergenic.

Extended Recommendation Request

No extended additional requests are needed for the algorithm to work properly with REES46 Product Recommendations. Your subscription plan defines if the algorithm automatically adds extra information to the array of product details in the answer.

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