Construction & Repair - EN documentation - REES46 Manual
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Construction & Repair algorithm is developed to automatically identify target groups within the customer category.

Following steps are covered

 

Introduction

The algorithm auto-identifies the following parameters:

  • professional builders
  • retail customers, who are in the process of a minor home maintenance or major repair
  • retail customers, who plan a minor home maintenance or major repair 

Additionally, the algorithm segments customers by project geolocation:

  • maintenance or repair of premises within the city (e.g. apartment, office)
  • maintenance, repair or construction in the countryside

The algorithm then specifies Product Recommendations based on this data.

 

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

  • frequently purchased product;
  • product type;
  • products used for maintenance, repair or construction in the countryside;
  • construction type.

This data should be included into the XML-file in the form of specific product parameters and send to REES46.

 

Section <construction>

A distinctive feature of a product from construction & repair category is presenceof the <construction> subsection inside the <offer>  section.

Add the following parameters to each product to your XML-File

Purcahse Frequency

Optional parameter <periodic>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

ValueDescription
1Product is purchased frequently (material)
0Product is purchased occasionally (equipment)

 

Consider the following example of use:

XML example
 ...
<offer ...>
    ...
	<construction>
	    <periodic>1</periodic>
	</construction>
</offer>
...

Product type

Optional parameter <type>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

ValueDescription
materialConstruction material
toolConstructoin equipment

 

Consider the following example of use:

XML example
 ...
<offer ...>
    ...
	<construction>
	    <type>tool</type>
	</construction>
</offer>
...

Location 

Optional parameter <outdoor>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

Parameter valueDescription
1Product is used only for countryside maintenance, repair and construction
0Product is used both for countryside and urban maintenance, repair and construction

 

Consider the following example of use:

XML example
 ...
<offer ...>
    ...
	<construction>
	    <outdoor>1</outdoor>
	</construction>
</offer>
...

Construction Type

Optional parameter <construction_type>. Specifies the construction type this particular product is used for. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

NOTE: This parameter can take several values at once.

ValueDescription
floorFloormaintenance and repair
wallWall maintenance and repair
ceilingCeiling maintenance and repair
decorCosmetic alterations
outdoorOutdoor repair
indoorIndoor repair
roofRoof repair

 

Consider the following example of use:

XML example
 ...
<offer ...>
    ...
	<construction>
	    <construction_types>
			<construction_type>wall</construction_type>
			<construction_type>outdoor</construction_type>
		</construction_types>
	</construction>
</offer>
...

Brand

Optional parameter <brand>. Placed inside the <offer> section, within the <constructon> subsection  (a basic XML tag, for more information see XML Product Feed).

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